alaska week
client: DISCOVERY CHANNEL | studio: HUSH | roles: design
With this pitch I wanted to focus on the idea of the frozen north. Specifically, the "frozen" part. I thought it would be super cool to see ice cracking to reveal footage, to play with the way ice could refract light behind it, and also to build a giant "ALASKA WEEK" logo out of ice. Unfortunately, Discovery decided to go with another (equally cool) approach, but one day I will have my ice sculpture, i just know it.
With this pitch I wanted to focus on the idea of the frozen north. Specifically, the "frozen" part. I thought it would be super cool to see ice cracking to reveal footage, to play with the way ice could refract light behind it, and also to build a giant "ALASKA WEEK" logo out of ice. Unfortunately, Discovery decided to go with another (equally cool) approach, but one day I will have my ice sculpture, i just know it.
