grand - collaboration
client: GRAND SF | studio: HUSH | roles: design & animation
The talented San Francisco agency, Grand, wanted to help make their client's social networking software a little less technical and a little more emotional. Using a smartly anti-tech approach, Grand asked us to focus on the way people collaborate to produce amazing things - a simple concept that goes back to the caveman and his stick. We would develop an iconic character and visual stories that cut through the tech and speak towards people working together, for good and for bad. Our character design became a mascot for the brand, and our two animation shorts - with playful scores from @kamptweets - struck a delicate movement from character animation to graphic abstraction, and back again.
Grand SF
EP: Devin Holmes
CDs: Gerald Lewis, Carl Loeb
HUSH
Partners, Creative Directors: David Schwarz, Erik Karasyk
Producer: Anjali Bhargava
Art Director/Lead Designer: Laura Alejo
Lead Animator: Elliot Blanchard
Designer/Animator: Wes Ebelhar
2D/3D Animator: Justin Demetrician
Lead 3D Animator: Scott Hubbard
Character Animation: Christopher Russo, Claire Chang
Additional Character Animation: Bluna.tv
Music & Sound Design: David Kamp
Voiceover Recording: Antfood Music & Sound Design
